Job Description

Planning digital marketing campaigns, including web, SEO/SEM, email, social media, images, tools, and content and display advertising

Oversee management of all digital channels (including updates, design, and user experience)

Look after social media presence across all channels

Develop a website traffic plan and create goals to meet

Optimize website and social media channels for SEO as well as usability

Create, maintain, and implement digital marketing and editorial calendars

Maintain effective, cohesive, and engaging brand messaging

Update and manage company blog, e-newsletter, and social media (including regular posts, news, job listings, etc.)

Management of analytical tools such as Google Analytics and Webmaster Tools

Measure and report on the performance of all digital marketing campaigns

Partner with advertising and media specialists to increase marketing results

Develop and oversee A/B testing protocols and procedures

Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting

Develop and implement ecommerce strategy in order to improve website performance

Work with developers to improve website speed

Work with the marketing team or manage digital marketers in order to improve quality and traffic acquisition

Research market in order to discover new trends and technologies in order to improve website performance

Analyse various data in order to deliver data driven strategies in order to deliver top performance and achieve KPI's

Oversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media

Report on performance